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This list relates to the time period Trimester Two 2017 which ended on 27/10/2017
  1. Recommended Text 1 item
    1. Digital advertising - Andrew McStay 2016

      Book Recommended

  2. Prescribed text 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Note: This e-Book has limited concurrent users. If it in use try again later.

  3. Week 1: Introduction to strategic communication 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 1, pp. 1-16 ---- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  4. Week 2: Research and planning for strategic communicators 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 3, pp. 40-54 & Chapter 4, pp. 57-64 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  5. Week 3: Publics, tactics & PR writing for the mass media 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 4, pp. 64-68 & Chapter 5, pp.69-85 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  6. Week 4: Spelling, grammar and punctuation bootcamp 2 items
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 6, pp. 86-104 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  7. Week 5: Editing your work 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 6, pp. 105-110 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  8. Week 6: Theories of persuasion 1 item
    1. Public relations, propaganda and the psychology of persuasion - J Fawkes 2009

      Chapter Prescribed Chapter 13, pp. 252-272

  9. Week 7: Speech writing basics 2 items
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 8, pp. 130-141 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

    2. Principles of presentation - J Foster 2012

      Chapter Prescribed Chapter 18, pp. 180-191

  10. Week 8: Writing for the web 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 7, pp. 111-120 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  11. Week 9: Writing for social media 1 item
    1. Public relations writing - James Scott Mahoney 2013

      Book Prescribed Chapter 9, pp. 120-129 --- NOTE: This e-Book has limited concurrent users. If it in use try again later.

  12. Week 10: Advertising copy 2 items
    1. Brochures - D Newsom 2011

      Chapter Prescribed Chapter 15, pp. 314-323

    2. Writing copy for advertising - C Batty, S Cain 2016

      Chapter Prescribed Chapter 6 of 'Media Writing: A Practical Introduction' pp. 157-191

  13. Week 11: Presenting your written work 1 item
    1. No prescribed reading

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