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This list relates to the time period Trimester Three 2016/17 which ended on 24/02/2017
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  1. Prescribed text 2 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book 

  2. Recommended text 2 items
  3. Topic 1: Introduction to Media Relations 6 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapters 1 and 2

    2. What is a journalist? - S Tapsall, C Varley 2001

      Chapter 

    3. Public relations: theory and practice- readings - J Johnston, M Sheehan 2014

      Chapter  pages 3-14 & 20-28 will be emailed to students.

  4. Topic 2: Internet and Social Media 9 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 13

    2. Media relations and the web 5 items
  5. Topic 3: Theories of Media 4 items
    1. Media theory and news - A Gordon 2011

      Chapter 

    2. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book 

    3. Extract from chapter 8 - R Tench, L Yeomans 2006

      Chapter 

  6. Topic 4: PR & Journalism Relationship 1 item
  7. Topic 5: News Media 4 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 4 and 5

    2. Sideshow: dumbing down democracy - Lindsay Tanner 2011

      Book  Please read Chapter 5: The power of choice

    3. What is a Journalist? - S Tapsall, C Varley 2001

      Chapter  Please read Chapter "What is a journalist?"

  8. Topic 6: Media Releases 2 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 7

    2. Various readings from PR styleguide: formats for public relations practice 2007

      Chapter  Please read Chapters "News Releases" (pp129-141) and "Media Advisories" (pp218-219)

  9. Topic 7: Media Kit 2 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 8

  10. Topic 8: Writing for Audiences 5 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 10

    2. A compromised fourth estate? - J Lewis, A Williams, B Franklin 2008

      Article 

    3. Life in the clickstream

      Document  Please read Part 2 "The Audience"

    4. Writing for the internet - M Meeske 2003

      Chapter 

  11. Topic 9: Media Conferences 2 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 9

    2. Extract from PR styleguide : formats for public relations practice - B Diggs-Brown 2007

      Chapter  Please read pp. 211-212

  12. Topic 10: Print and Broadcast Media 4 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 11

    2. Churnalism - N Davies 2008

      Chapter 

  13. Topic 11: Evaluation 4 items
    1. Media relations: issues and strategies - Jane Johnston 2013 (electronic resource)

      Book  Please read Chapter 12

    2. Interviews - R Stanton 2007

      Chapter 

  14. Readings 5 items
    1. Management - F P Seitel 2007

      Chapter 

    2. Online PR - A Gordon 2011

      Chapter 

    3. Defining media relations - R Stanton 2007

      Chapter 

    4. The dynamics of political communication: media and politics in a digital age - Richard M. Perloff 2014

      Book  Read pages 121-123, 135, 153-154 and 460

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